GEO
Generative Engine Optimization tactics that actually move citations.
⎯ 5 articles
- 01PLAYBOOK· GEO
A repeatable structure for AI-citable comparison pages
The page format that consistently earns citations across engines.
MAY 20269 MIN - 02BRIEFING· GEO
The new schema fields LLMs actually parse in 2026
Which structured data fields move the needle — and which don't.
MAY 20265 MIN - 03RESEARCH· GEO
GEO experiments: what moved citations and what didn't
Results from 30 controlled GEO experiments across 6 verticals.
APR 202612 MIN - 04INSIGHTS· GEO
Why FAQ blocks are the highest-leverage GEO surface
FAQs are the single most-cited content type across answer engines.
APR 20266 MIN - 05PLAYBOOK· GEO
Building a GEO content calendar from scratch
A 90-day operating cadence for GEO-led content programs.
MAR 202610 MIN