All articles
Research, insights, playbooks and briefings on how AI systems read, cite and recommend brands.
⎯ 20 articles
- 01RESEARCH· AI AUTHORITY
How LLMs decide which brand gets cited first
We mapped 12,400 generative answers across ChatGPT, Perplexity and Gemini.
MAY 202614 MIN - 02INSIGHTS· AI AUTHORITY
Entity recognition is the new domain authority
Why being a recognized entity now outweighs traditional link signals.
MAY 20268 MIN - 03PLAYBOOK· AI AUTHORITY
Earning citations from foundation model training data
A repeatable framework for showing up in pretraining corpora.
APR 202611 MIN - 04BRIEFING· AI AUTHORITY
The trust hierarchy LLMs apply to source selection
Mapping the implicit ranking models use when choosing who to cite.
APR 20266 MIN - 05RESEARCH· AI AUTHORITY
Brand mentions vs brand citations: the new gap
Mention frequency no longer predicts citation share. Here's what does.
MAR 20269 MIN - 06INSIGHTS· AI VISIBILITY
Perplexity now favors entity-rich domains over backlinks
A measurable shift in retrieval weighting across the past 90 days.
MAY 20266 MIN - 07RESEARCH· AI VISIBILITY
Prompt drift: why your brand answer changed overnight
Why model answers shift without warning — and how to monitor it.
MAY 202611 MIN - 08INSIGHTS· AI VISIBILITY
Citation half-life is collapsing — here's the data
Citations now decay 3× faster than they did 12 months ago.
APR 20264 MIN - 09BRIEFING· AI VISIBILITY
Visibility audits across ChatGPT, Gemini and Claude
What a complete visibility audit looks like in 2026.
APR 20267 MIN - 10PLAYBOOK· AI VISIBILITY
Recovering visibility after a model update
A 14-day playbook for restoring brand presence after a refresh.
MAR 202610 MIN - 11RESEARCH· AI SEARCH
How Perplexity ranks sources in real time
Reverse-engineering Perplexity's retrieval and ranking pipeline.
MAY 202612 MIN - 12BRIEFING· AI SEARCH
ChatGPT's web tool: what gets fetched and why
Decoding the retrieval triggers behind ChatGPT's browsing layer.
MAY 20265 MIN - 13INSIGHTS· AI SEARCH
Gemini's grounding layer favors structured answers
Why structured content outperforms long-form for Gemini citations.
APR 20267 MIN - 14RESEARCH· AI SEARCH
Answer engines vs search engines: the divergence
Quantifying the gap between SERP rankings and answer-engine citations.
APR 202613 MIN - 15PLAYBOOK· AI SEARCH
Designing pages for retrieval, not ranking
Page architecture optimized for chunk-level retrieval.
MAR 20269 MIN - 16PLAYBOOK· GEO
A repeatable structure for AI-citable comparison pages
The page format that consistently earns citations across engines.
MAY 20269 MIN - 17BRIEFING· GEO
The new schema fields LLMs actually parse in 2026
Which structured data fields move the needle — and which don't.
MAY 20265 MIN - 18RESEARCH· GEO
GEO experiments: what moved citations and what didn't
Results from 30 controlled GEO experiments across 6 verticals.
APR 202612 MIN - 19INSIGHTS· GEO
Why FAQ blocks are the highest-leverage GEO surface
FAQs are the single most-cited content type across answer engines.
APR 20266 MIN - 20PLAYBOOK· GEO
Building a GEO content calendar from scratch
A 90-day operating cadence for GEO-led content programs.
MAR 202610 MIN